Still on Schedule
Firstly, Just to say that the feedback from Omate on Social Network sites was that initial production of TrueSmart watches had begun. So still looking on schedule to ship by end of October.
No Official Google Play for now
Just to confirm that Official Google Services support is not yet available primarily due to screen size not being compliant with Google requirements. So best to work on the assumption that you will need to do an unofficial installation if you want access.
Some nice pics and videos posted on Omate Social Sites